There are as many styles of beer as there are people in the world who drink it. The type of beer that you like the best will depend on many factors. We all have a predisposition for one end of the flavor spectrum or the other. That does not mean that your taste doesn’t or won’t change depending on your mood, the season, time of day, the occasion, what you are eating…. You get the idea. It is worth wild to look at the flavor attributes that make up a taste profile to help you identify the type or style of beers that you like best. The more you now about what you like the more easily you can find more of what you like.
Maybe you have been drinking the same beer for years, maybe you would like to like beer but you have not found one that you like. Maybe every time you have tried a craft brew it has punched you in the mouth and taken your wallet from you. I hate to waste money especially on things that in retrospect are not worth the price of admission. Let’s be realistic if you are new to beer and you try to spend $4 a bottle on a six pack of craft brew that it too much for you to handle then you are going to be less likely to spend the cash when you can buy PBR for less than the cost of bottled water. I will do a series on PRB and guilty pleasure beers some time. Would you ride a dirt bike if you had not ever ridden a bike? Would you expect to enjoy an opera if it were not in the language you speak… you might but not as much as the person who speaks the language or the person who knows who to ride the motor cycle.
The goal in reading and doing all of these exercises with me here is to develop a vocabulary, to know the jargon, to decode and demystify the beer experience in such a way to make every experience in drinking beer more enjoyable. When I started drinking coffee I started with a lot of cream and sugar in it. Now I enjoy a nice espresso black, sometimes I will get a shot put in my black coffee to stiffen it up. My first wines were simple merlots. They were the two buck chuck variety, the cheaper the better, because I couldn’t enjoy the more complex styles and price points, they were beyond my reach.
When you are starting drinking beer I believe that you should start with one that has a lot of cream and sugar. American standard lagers are clean, sweet, have a limited hop profile, and are the color of urine. To the beer coinsure they are often regarded as the urine of the beer market. I disagree. They are the foundation of the beer market, the gateway or stepping stone that enables our simple American palate to enter into a beverage experience that is rich in tradition and variety that we are not accustomed to.
But wait you say, there is all kinds of variety in America. Really? There is Walmart with-in 50 miles of where you are right now, a Taco Bell, Target, Starbucks, or shopping mall much like every other shopping mall in this country. I don’t think there is anything wrong with a winning formula. After all, it wins. White bread is great with bologna. I don’t want you, however to believe that while bread is the only type of bread there is. Increasing you beer palate is not going to be easy at first if you make to large of a swing. Try an easy beer for a while then think to yourself, “what would make this better?” From here you are in the verge of a great transition in to being a true beer drinker. Here is a style chart, that is very basic for you to check out when you want to branch out.
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Notice that in general Lager beers are more Malty than sweet and lie to the right hand side of the chart. The big beer makers in America are producing Lager. To our collective taste a beer that Is slightly sweet and lacks personality or nuance is just the right fit. I placed a blue dot where I think that Coors would belong. The great thing about that description is you could just as easily say that it has adaptability, is not foreboding, is approachable and pairs well with just about anything. There is another aspect of this chart that you can’t really show well and that is the intensity of flavor. Imagine that the chart is 3 dimensional and there is a way for the beer to rise off of the top of the chart. The higher the beer rises the more intense the flavor would be . American popular beer would be on the plane of the page. In theory you could take all of the same ingredients for two beers and make them different only by their relative concentrations but with the same ratio of hops to malt and you could end up with a similarly flavored but much more intense beer. To put it the other way if you water down a heavy beer then you end up with a light one. There is something lost in the process here but the point is made. So I would like to enter into a conversation about beer styles and increase awareness of them so that you can try more beer and have success in drinking more beer that you like. I plan to include tasting information of the major commercially available beers that you should be able to buy at any grocery store in the US. I plan in posting some videos of those tastings and to empower you to be a more informed beer consumer. In my next post I think it’s important to start with an understanding of flavor in general then we will look at the things that make beer taste the way that it does.